The PICKLLUM Story
A story of fire, family, and the women who preserved the flavours of North East India β one jar at a time.
The Origin
In the villages of the Brahmaputra valley, where the mist clings to the hills at dawn and the air smells of mustard and earth, there are women who know something the rest of the world has forgotten.
They know how to pickle time itself.
PICKLLUM began not with a business plan, but with a family jar β sealed with cloth and mustard oil, labeled in Assamese script, passed from mother to daughter to granddaughter across three generations.
"My grandmother never measured anything. She measured by smell, by taste, by the colour of the oil. That is the recipe we follow."
When the founder brought those jars to share with friends in Guwahati, the reaction was immediate: "Where can we buy this?" The answer, until PICKLLUM existed, was: you couldn't.
Tribal Culinary Roots
North East India is home to some of the world's most biodiverse ecosystems β and consequently, some of its most extraordinary food traditions.
The Bodo, Mising, Karbi, Dimasa, and dozens of other communities have been fermenting, pickling, and preserving wild ingredients for millennia. Bamboo shoots. Wild ginger. Forest greens. The incomparable Bhut Jolokia β the ghost pepper that once held the Guinness World Record as Earth's hottest chilli.
PICKLLUM draws on this living culinary tradition β not as appropriation, but as celebration. We employ women from these communities. Their knowledge is the product. Their heritage is our brand.
"These are not just pickles. They are a library of tastes that would otherwise be lost."
Community & Empowerment
Every jar of PICKLLUM is made by hand β specifically, the hands of skilled women artisans from Assam and neighbouring states.
We are a women-led production. From sourcing ingredients at local farmers' markets, to the slow preparation of spice blends, to the careful sealing of every jar β the entire process is guided by feminine knowledge and feminine labour.
PICKLLUM pays fair wages above market rate, provides flexible work arrangements compatible with family life, and reinvests profits into skill development programs for our community artisans.
When you buy a jar of PICKLLUM, you are not just buying a condiment. You are investing in the livelihood of a woman in Assam, and the preservation of her culinary knowledge.
"We are not empowering these women. They were already powerful. We are simply creating a channel for that power to reach the world."
The principles that guide every jar we make.
No artificial preservatives, flavours, or chemicals. If it doesn't grow in nature, it doesn't go in our jars.
Small batch production, hand-prepared by skilled artisans. We will never automate what makes us authentic.
Proudly women-led from kitchen to management. Empowering the women of North East India.
Direct relationships with tribal and local farmers. We know where every ingredient comes from.
Fully licensed and compliant. Your health and trust are sacred to us.
We celebrate the culinary heritage of Assam and the eight sister states without compromise.
Rooted in Assam. Guided by heritage. Driven by fire.
Born and raised in Assam, the founder grew up watching her grandmother transform the season's harvest into jars of pure magic. A passionate advocate for Northeast food culture, she started PICKLLUM to share what she always knew β that Assamese pickles are world-class.
A collective of skilled women from Guwahati and surrounding villages, each bringing generations of family recipes and preparation techniques. Their hands make the magic. Their knowledge is PICKLLUM's most valuable asset.
Every jar carries three generations of Assamese heritage. Take one home today.
Shop Our Pickles β